Customer relationship management (CRM) is an approach to managing a company's interaction with current and potential future customers that tries to analyze data about customers' history with a company and to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.
Customer Relationship Management (CRM) trabalha na análise dos consumidores e na implementação de ferramentas que permitem automatizar os processos e as funções de contacto das organizações com os seus clientes.
Destacam-se os projectos:
- Customer travel review and optimization
- Implementation of customer relationship management tools